With the recent case of horse meat and traces of pork found in beef products, the nation has a right to feel outraged and let down by these manufacturers. We rely on them doing what they promise when we buy their products. The ramifications of not being able to trust someone that provides an essential service like this is unthinkable – what can you eat? If we allow this slip of integrity, at which point do we stop them and count their actions as unacceptable? Trustworthiness is implied when you are purchasing a product, and in part, this is where brands are developed. You trust a certain baker, or brand of paracetamol or prefer a particular hairdresser. They demonstrate trust by delivering what they say they will time and again. But have you ever considered what made you trust them in the first place?
As an applicant for a job, it is your role to demonstrate your trustworthiness to a potential employer. When you apply for a job you are saying that you think that you can do what they have asked for in the job description. The decision of who gets shortlisted is made around who is the most convincing and the final hiring decision is made based on who can come across as the most capable. All of these steps need for you to be able to demonstrate that they can trust that you can do what you have said you can.
So how do you do this? The most obvious way is to say it – but please don’t write ‘I am honest, reliable and hardworking’ as the opener to your CV or covering letter. This rather trite statement appears on the majority of CVs and will not help you. Instead you say it subliminally through demonstrating positions of responsibility. You talk about your work experience and you mention that they kept you on, or invited you back. You demonstrate what you have delivered in terms of targets at work, talk about delivering training and refer to hobbies where you have made a difference (such as organising an event for your football team). All of this should be done using the language of your potential employer – read their website, the job description and news articles.
We trust people like ourselves, so research who will be recruiting you too. It is a bit of extra work, but proving that they can trust you will make a huge difference to your prospects.