Launching and growing a business can feel like a huge achievement, but graduates can still face an uphill struggle on the road to success.
Even the most successful founders have a tough time tackling managing a business when it comes to marketing strategies.
To help you tackle these challenges, Plusnet have partnered with Startups.co.uk to bring together some of the UK’s most exciting start-up founders at a round table discussion, where they offered students their tips to help sales and raise brand awareness.
The roundtable was held as part of our new Plusnet Pioneers campaign enlisting some of the UK’s top entrepreneurial talent to create helpful tips small business grow in competitive industries such as retail.
Read on for their dos and don’ts for marketing and funding, as well as advice on how to keep momentum up when the going gets tough.
Dos and don’ts for marketing success
- DON’T expect your marketing efforts to bear fruit straight away
- DO have a focused marketing strategy from the start
- DO prioritise social media and make it a priority to your business
- DO put the customer first in your marketing strategy
- DON’T rush to get your product or service to market
DON’T expect your marketing efforts to bear fruit straight away
Cathy White: founder of CEW Communications
CEW Communications is a PR and communications firm which works with growing tech and digital start-ups such as Blooming Founders and Gift Wink. Launched earlier this year, the start-up has grown without investment to date.
“A number of companies come to me and talk about a need for PR and needing the press to get their name out, but actually when you ask them what they’re doing with social, no one necessarily has an idea about what their strategy should be.
“Social media is generally considered low hanging fruit and low-priority, but it should be one of the higher priority marketing channels.
“Whoever takes care of your social media should have a really good idea of what they’re doing across each social media channel and have an idea of why they’re doing it. If you just fawn social media responsibilities off to an intern you’re never really going to see what that social channel can do.”
Riya Grover, co-founder of Feedr
Feedr is an online marketplace that enables Londoners to order artisan food for delivery to their home or office. Launched in January 2016, the company now works with over 100 vendors and has raised significant funding from high-profile investors such as Wonga founder Errol Damelin.
“We’re a marketplace, so we’re placing other people’s products. And a big consideration for us is how we get out own brand presence on the site. We can wrap things physically, we can get labels, but actually what’s very effective is trying to use social media for people who are engaging with products on both sites to engage with us.
“Another realisation I’ve had is just how much content you have to do as a business for social media. There’s just so much to put out, whether it’s marketing campaigns or blog posts or website copy that needs working on – it’s something that we hired for much earlier than I would have anticipated.”