Having just completed my in MSc International Business Management, I had the opportunity to take a Digital Marketing module. Due to the intriguing nature of the subject I was curious to see the working environment at a digital marketing agency and broaden my career aspirations. Huge thanks to the B-KEW bursary, I had managed to secure work experience placements within the marketing field.
Sleeping Giant Media are a search and social marketing agency based in Folkestone. I came to realise the power of digital media such as, Search Engine Optimisation and Pay-Per Click and using social media platforms effectively for different industries. Their business successes have been recognised and celebrated by winning multiple awards over the years. Recently, Sleeping Giant Media was awarded KEiBAs – Entrepreneur of the year surpassing 312 record entries and 50 finalists. The key to their success is maintaining an outstanding level of service to clients.
I assisted Giant Campus, who are sister company of Sleeping Giant Media, in coming up with marketing campaign ideas. I used my creative thinking and management skills to generate more realistic campaign ideas and pitch them back to industry leaders. This was a bit nerve-racking and very exciting at the same time, as I was curious to hear the feedback from experts. Spending time with both the Search Engine Optimisation and Pay-Per Click teams introduced me to tools and skills to help websites be more visible to potential customers and I learned there is so much to a website. I contributed in logistics where I updated the CRM system whilst working independently in my given tasks. It was interesting to see how industry leaders work behind the scenes delivering digital marketing to clients.
The Sleeping Giant Media Team has clear devotion to their jobs and offered me help and guidance throughout my work experience placement. The experience has definitely exposed me to a real life agency environment. I also fell in love with their office floor which has amazing sea views and not to forget the pizza delivery. As I spent more time with the teams, I developed curiosity to learn more about the ever-changing digital environment, so I am currently in the process of undertaking Google Digital Garage and looking out for digital trends.
Overall, I thoroughly enjoyed my time at Sleeping Giant Media gaining valuable work experience in the area of work I always had hope I would find. Thank you to the team of Sleeping Giant for terrific experience. At the end of my work experience placement I realised that any business or brand can benefit from digital marketing in this modern world. Finally, Thank You to The University of Kent Work Experience Bursary for making this happen and I am ever so grateful of the support.
– Harigna Hinglajia undertook an MSc International Business Management.